Built for the culture. Run like a business.
A creative growth studio in San Jose. We help culture-driven businesses and creators grow with podcasts, brands and digital systems that actually run. Strategy and production, under one roof.
Worked with
San Jose Jazz Festival · City of San Jose · Santa Clara County Fair · Jay Paul Company · Soul Street · BQ / EMLN · TankShit · KlubHouse
The rooms we've worked in.
Festivals, city events, brands and creators across San Jose. This is the track record behind The Blanco Brand.
- Festival · 2022
San Jose Jazz Festival
Managed the Boom Box Truck stage.
- Civic · Ongoing
City of San Jose
Worked on several projects with the City, including the Mayor's annual State of the City event. Fluent in the Office of Cultural Affairs events process.
- Fair · 2023 and 2024
Santa Clara County Fair
Vendor management and marketing support at the Fairgrounds.
- Events · Summer series
Jay Paul Company
Brought Feast Mode to 200 Park for a five-event summer series, in collaboration with BQ.
- Culture · Community
Soul Street
Media and strategy support, and partner on the We Outside Juneteenth Block Party.
- Since 2022
BQ / EMLN
Working together on projects, internal and external, since 2022.
- Media · Rappers Retreat
TankShit
Media coverage for the first official Rappers Retreat.
- Venue · Studio
KlubHouse
Media and marketing for San Jose's private event venue and studio.
Your brand, built with you, for $1,000.
The Brand Kit is the fastest way to start working with us, and the only offer with a price on the page. You get an identity you can use tomorrow. Don't take our word for it: this page is built on one.
What's in the kit
- A brand interview that pulls out what makes you you
- Directions to react to, not a single take-it-or-leave-it
- Logo suite, locked after we iterate element by element
- Design system: colors, type and spacing
- Templates you can use the same day
- A PDF brand guide
- A handoff package for anyone who touches your brand next
Need more than a brand kit?
Start where it hurts. Everything connects, so the next thing is easier.
Podcast production
You've got the conversation. We'll make it a show. Concept, recording, editing, clips and distribution, for your show or ours.
Scoped on a callBook a callDigital systems
Websites, apps and workflows built to run your business. Your booking process takes six emails? We'll get it to one. Need something AI-powered? We build that too.
Scoped on a callBook a callBrand consulting
Your audience is already paying attention. Let's make it pay. Positioning, memberships and subscriptions, and event strategy beyond brand deals.
Scoped on a callBook a call
A short call. A clear scope, in writing. Then we build, you review, and we ship.
The show's out. The site's live. The kit's locked.
The smart operator, with taste.
I'm Carl “Blanco” White, founder and creative director of The Blanco Brand. I've run stages, managed vendors, shot media and built the systems behind events and brands across San Jose's culture and civic scene.
Most small brands hire a strategist who can't shoot, a videographer who can't plan, and an event person who disappears after the night ends. The Blanco Brand does all three and connects them, so the podcast feeds the event, the event feeds the content, and the content feeds the pipeline.
Morehouse grad. San Jose based. Portable by design.
Let's build it.
The fastest way in is a call. Prefer to write it out first? Send an inquiry and you'll hear back with next steps.